As streaming video matures into a mainstream viewing experience, stream consistency, reliability and hazard avoidance achieved via video delivery optimization will become critical to maintaining audience viewing and satisfaction.
Until recently the most common approach to the analysis needed for video delivery optimization has been tag-based measurement. But in the past year a new approach is now available to publishers and streaming services. DLVR’s direct stream measurement is very different from tag-based measurement, and provides more refined and accurate data to drive video delivery optimization decisions.
Download this technical brief for a deeper look into the differences between these two approaches to video delivery measurement and optimization.